Posts Tagged "Slogan"

The perfect smell is no smell at all – or is it?

Throughout the years businesses have come up with catchy phrases and slogans designed purely to sell products into a certain market segment. In today’s uber-competitive business environment, companies are often willing to spend thousands or even millions to find that one perfect phrase that holds the potential to transform a product into every consumer’s best friend. The fact that I am taking the time to write an article about one such a slogan is just more proof of how effective a few professionally strung together words can be. I came across a slogan recently proclaiming that...